Project Management In New Product Development

By Bruce T. Barkely

The book is good read for anyone managing product development. It deals with how to create culture of ideas and innovations in the company and how to conceptualize new products and services. The book addresses strategic alignment, business value and product development, how to articulate business plans and strategies, how to align product ideas and product concept with those plans. It describes how to establish a management system to support new product development and how to do project setup and identify new management tools. It examines product concept definations, Go-nogo decisions, project reviews as control points. It also deals with marketing aspects of product launch. Finally it describes about quality, six sigma and other measurement tools and techniques for process improvement and full empowerment of the team. It touches you on initiatives, measures and risks. It also describes the importance of teamwork and how to establish new team that effectively delivers.