Start Your Own Business, The Only Startup Book You will Ever Need

By Rieva Lesonsky.

I read this book just to get an idea about how a business is formed and run and what matters for its success and failure. The book covers financing - debt financing, equity financing like venture capital and Angel Investors. It describes about naming aspect of the company and how the name matters.
It describes about site and location selection, zoning permits and licenses. It tells you all details about trademarks, copyrights and patents. You get an idea about brand selection and brand equity.
It describes the important aspects of publicity and advertising, public relations of the company.
It tells you about the basics of bookkeeping, financial statements, income statements, balance sheets and cash flow analysis. It describes the success factors of business like good business plan, solid marketing plan, experienced management team, adequate capitalization, good technical talent pool and good time management. and it also describes failure factors like bad timing, poor planning, personal difficulties, unsound ideas, success at first but no foresight.

Project Management In New Product Development

By Bruce T. Barkely

The book is good read for anyone managing product development. It deals with how to create culture of ideas and innovations in the company and how to conceptualize new products and services. The book addresses strategic alignment, business value and product development, how to articulate business plans and strategies, how to align product ideas and product concept with those plans. It describes how to establish a management system to support new product development and how to do project setup and identify new management tools. It examines product concept definations, Go-nogo decisions, project reviews as control points. It also deals with marketing aspects of product launch. Finally it describes about quality, six sigma and other measurement tools and techniques for process improvement and full empowerment of the team. It touches you on initiatives, measures and risks. It also describes the importance of teamwork and how to establish new team that effectively delivers.

Behind Closed Doors

Secrets of Great Management.
Great managers accomplish goals and develop people. The quality of management makes a huge difference in bottom-line results and quality of work life. This is small book written from the point of view of mid level managers. Sam is newly hired mid level manager and how he manages in first few weeks of his job. It tells you techniques of how to - delegate effectively, use feedback and goal setting, develop influence, handle one on one meetings, coach and mentor and decide what work to do and what not to do. Managers interact with people of all personalities, skill levels and motivations. This book opens doors to see all the great management in action.

Fast Forward MBA in Project Management

-Eric Verzuh

Project management has become hot discipline especially in days of downsizing and outsourcing.
What is successful project -- On time, On budget and high quality. The book covers all the techniques to achieve these objectives.It describes five factors essential to the success of project - clear goals and agreement among stakeholders on the goals, a plan that describes goal and measures its progress, constant effective communication among team members, controlled scope - managing stakeholders expectations and management support from higher authorities.The book covers all the basics like effective SOW, Work breakdown structure, responsibility matrix, Communication plan, project charter abd risk management.It details all the steps involved in planning a project. It also covers various estimation techniques.

Blue Ocean Strategy

How to create Uncontested Market Space and Make Competition Irrelevant

Market space is composed of two sorts of oceans : red oceans and blue oceans. Red oceans represent all the industries in existence today. Blue oceans represent all the industries that are not in existence today. This is known as unknown market space. In the red ocean, industry boundaries are defined and accepted and competitive rules of the game are known. Here companies try to outperform their rivals to grab a share of existing demand. As the market space get crowded, prospects for profits and growth are reduced. Products become commodities and cutthroat competition turns the red ocean bloody. Blue ocean in contrast are defined by untapped market space, demand creation and the opportunity for highly profitable growth. Industries never stand still they continuously evolve. Value innovation is the cornerstone of the blue ocean strategy. Instead of focusing on beating the competition, you focus on creating a leap in value for buyers and your company thereby opening up new and uncontested market space. The book explains how to blue oceans are created and how businesses of tomorrow will survive on the key thing - differentiation.