Start Your Own Business, The Only Startup Book You will Ever Need
By Rieva Lesonsky.
I read this book just to get an idea about how a business is formed and run and what matters for its success and failure. The book covers financing - debt financing, equity financing like venture capital and Angel Investors. It describes about naming aspect of the company and how the name matters.
It describes about site and location selection, zoning permits and licenses. It tells you all details about trademarks, copyrights and patents. You get an idea about brand selection and brand equity.
It describes the important aspects of publicity and advertising, public relations of the company.
It tells you about the basics of bookkeeping, financial statements, income statements, balance sheets and cash flow analysis. It describes the success factors of business like good business plan, solid marketing plan, experienced management team, adequate capitalization, good technical talent pool and good time management. and it also describes failure factors like bad timing, poor planning, personal difficulties, unsound ideas, success at first but no foresight.
