The Map Of Innovation

By Kevin O'CONNOR
The book describes step by step approach to devising lucrative new products and services and bringing them to market, through a process that has proven itself time and again in many different industries. Too often people try to innovate focus on things that don't matter or waste time trying to find answers to questions that can not be answered.The book shows why map of innovation centers on the creating large number of viable ideas, packing the right idea to pursue, creating highly focused strategy to bring the idea to market and getting the money to fund the strategy.The book has chapter dedicated on how to step by step raise money and whom should be approached. It has very good emphasis on strategy to hire the best people and hiring process. It captures a rare mix of common sense,insight and with the lively focus on the fundamental question - How does your idea solve a real need? It offers methodologies for generating and prioritizing ideas. The book gives lot of emphasis on FOCUS...FOCUS....FOCUS to start any new venture.